Compare
Blake vs HubSpot.
HubSpot is the category-defining CRM platform. Blake is a small, opinionated sales workspace. They solve different problems. Here's the honest comparison so you can pick the one that fits.
How leads enter
Blake
Forward the email. Blake opens the record.
HubSpot Sales Hub
Connect inbox. Add contact manually. Or import CSV.
Enrichment
Blake
Claude reads the thread and researches the company on the web. Included.
HubSpot Sales Hub
Breeze Intelligence, extra add-on, credits-based.
Lead scoring
Blake
Claude scores against your written ICP. Four tiers, each with a reason.
HubSpot Sales Hub
Score builder with rules you configure. No explanation field.
Seats
Blake
Whole-team pricing. No per-seat audit.
HubSpot Sales Hub
Per-seat. Paid seats, free seats, view-only seats.
Data residency
Blake
Supabase in Frankfurt. EU-native.
HubSpot Sales Hub
US-hosted by default. EU data residency available on Enterprise.
Time to useful
Blake
Fifteen minutes after the workspace is approved.
HubSpot Sales Hub
Days to weeks, depending on whose CSV you're importing.
Depth of customisation
Blake
Small surface. No custom objects, no workflows, no apps.
HubSpot Sales Hub
Deep. Custom objects, automations, an app marketplace.
Marketing, support, CMS
Blake
No. Blake is a sales CRM only.
HubSpot Sales Hub
Yes. Marketing Hub, Service Hub, CMS Hub, all integrated.
| Dimension | Blake | HubSpot Sales Hub |
|---|---|---|
| How leads enter | Forward the email. Blake opens the record. | Connect inbox. Add contact manually. Or import CSV. |
| Enrichment | Claude reads the thread and researches the company on the web. Included. | Breeze Intelligence, extra add-on, credits-based. |
| Lead scoring | Claude scores against your written ICP. Four tiers, each with a reason. | Score builder with rules you configure. No explanation field. |
| Seats | Whole-team pricing. No per-seat audit. | Per-seat. Paid seats, free seats, view-only seats. |
| Data residency | Supabase in Frankfurt. EU-native. | US-hosted by default. EU data residency available on Enterprise. |
| Time to useful | Fifteen minutes after the workspace is approved. | Days to weeks, depending on whose CSV you're importing. |
| Depth of customisation | Small surface. No custom objects, no workflows, no apps. | Deep. Custom objects, automations, an app marketplace. |
| Marketing, support, CMS | No. Blake is a sales CRM only. | Yes. Marketing Hub, Service Hub, CMS Hub, all integrated. |
When HubSpot wins
Pick HubSpot when you need a platform.
- You're buying one suite for sales, marketing, support, and a website CMS.
- You have a RevOps team that wants custom objects, automations, and an app marketplace.
- You've been on HubSpot for years and switching costs more than it would save.
When Blake wins
Pick Blake when the admin is killing you.
- Your reps are quietly not using the CRM. The pipeline lives in heads, threads, and a shared spreadsheet.
- You want AI-native from day one, not an add-on you have to configure.
- You want EU hosting with row-level tenant isolation, tested in CI.
- You'd rather have a tier with a reason than a 78 out of a hundred.
Want to try Blake alongside HubSpot?
Most design partners run Blake for a quarter next to their existing CRM and decide at the end. No migration required.
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