Blake
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Blake vs HubSpot.

HubSpot is the category-defining CRM platform. Blake is a small, opinionated sales workspace. They solve different problems. Here's the honest comparison so you can pick the one that fits.

How leads enter
Blake
Forward the email. Blake opens the record.
HubSpot Sales Hub
Connect inbox. Add contact manually. Or import CSV.
Enrichment
Blake
Claude reads the thread and researches the company on the web. Included.
HubSpot Sales Hub
Breeze Intelligence, extra add-on, credits-based.
Lead scoring
Blake
Claude scores against your written ICP. Four tiers, each with a reason.
HubSpot Sales Hub
Score builder with rules you configure. No explanation field.
Seats
Blake
Whole-team pricing. No per-seat audit.
HubSpot Sales Hub
Per-seat. Paid seats, free seats, view-only seats.
Data residency
Blake
Supabase in Frankfurt. EU-native.
HubSpot Sales Hub
US-hosted by default. EU data residency available on Enterprise.
Time to useful
Blake
Fifteen minutes after the workspace is approved.
HubSpot Sales Hub
Days to weeks, depending on whose CSV you're importing.
Depth of customisation
Blake
Small surface. No custom objects, no workflows, no apps.
HubSpot Sales Hub
Deep. Custom objects, automations, an app marketplace.
Outbound
Blake
AI-drafted reply per rated opportunity. Mail client sends. Tracking BCC threads the reply back to the opp. No sequences or dialer.
HubSpot Sales Hub
Sequences, snippets, templates, in-app dialer on higher tiers.
Revenue tracking
Blake
Native Moneybird sync. Invoices mirrored hourly and auto-matched to companies.
HubSpot Sales Hub
Quotes, Payments, and invoicing via Commerce Hub add-ons.
Marketing, support, CMS
Blake
No. Blake is a sales CRM only.
HubSpot Sales Hub
Yes. Marketing Hub, Service Hub, CMS Hub, all integrated.

When HubSpot wins

Pick HubSpot when you need a platform.

  • You're buying one suite for sales, marketing, support, and a website CMS.
  • You have a RevOps team that wants custom objects, automations, and an app marketplace.
  • You've been on HubSpot for years and switching costs more than it would save.

When Blake wins

Pick Blake when the admin is killing you.

  • Your reps are quietly not using the CRM. The pipeline lives in heads, threads, and a shared spreadsheet.
  • You want AI-native from day one, not an add-on you have to configure.
  • You want EU hosting with row-level tenant isolation, tested in CI.
  • You'd rather have a tier with a reason than a 78 out of a hundred.

What it actually costs

HubSpot is per-seat. Blake is per-team.

HubSpot Sales Hub Professional, five reps
~$500 / month

Sales Hub Pro lists at roughly $100 per seat per month, with a five-seat minimum. Before Breeze Intelligence credits, before Marketing or Service Hub, before the onboarding fee on the Pro and Enterprise tiers.

Blake team workspace, five reps
Flat fee in that range

One workspace, every rep included, Claude usage for extraction, enrichment and scoring on the house. We do not audit seats.

Blake is in closed beta and the final number is still being set. The shape is committed: a flat monthly fee per workspace, not a seat count.

Blake is wrong for you if

We'd rather you stayed on HubSpot.

  • You have a 25-person SDR team running outbound queues. Blake is inbound-first.
  • You live inside Marketing Hub already and the marketing automation is the thing you'd be losing.
  • You need a CMS, a help desk, or a customer portal in the same suite.
  • Your sales motion needs an in-app dialer, sequences, or call recording. Blake does not do those.
  • You need deep custom-object modelling. Blake's data model is small on purpose.

Want to try Blake alongside HubSpot?

Most design partners run Blake for a quarter next to their existing CRM and decide at the end. No migration required.

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