Forward a lead. Get a verdict.
Read. Enriched. Tiered.
Before your next move.
Forward a lead. Blake, your sales CRM, reads the thread, researches the company, and ranks it against your ICP. Four tiers, and a reason for each.
€249 a month per workspace. Unlimited members. First month free.
- Logistics SaaS, 200–500 staff — dead-centre of your ICP
- Series B last quarter; budget and urgency both present
- Inbound, named the exact pain in the first email
The problem
Your reps stopped using the CRM.
You know the one.
It was beautiful. Drag-and-drop deal cards, a colour-coded Kanban, seven fields on every opportunity. Nobody filled them in. Three months later your pipeline was half-real, half-fiction, and the leadership meeting stopped asking for numbers.
Blake starts the other way around. The record fills itself when your rep forwards the email. The fields that matter are there before they decide whether to work the lead. There is no admin because the admin is never asked of a human.
We don't think your reps are lazy. We think they were being asked to do data entry instead of sales.
How it works
Three steps. None of them are “import your CSV”.
Forward the email
Every workspace gets an address like yourco@crm.blakecloses.com. Forward a prospect thread and Blake opens the record. No import, no form, no drag.
Claude reads and researches
Claude reads the thread, pulls the company off the web (industry, size, stack, funding, notable context) and writes the context to the record. The research tab you used to keep open is done for you.
Tiered against your ICP
You describe your ideal customer once. Blake scores every new opportunity against it and drops it into Cadillac, Steak knives, Coffee, or Cold. With the reasoning written out.
Scoring you can argue with
Every opportunity gets a tier and a reason.
Blake scores each new opportunity against your written ICP and tells you why it landed where it did. Disagree? Rewrite the ICP and rerun. No black box, no 0-100 number nobody trusts, no confidence score you have to translate to a human.
Re-scored automatically when the ICP changes or new enrichment comes back.
- €120kCadillacNorthwind TradersNegotiation
- €85kSteak knivesAtlas FreightProposal
- €55kSteak knivesBayside GroupDiscovery
- €40kCoffeeMeridian CoQualified
The pipeline
Your pipeline, weighted and honest.
Thirteen stages, a probability-weighted forecast, and every deal already tiered against your ICP. Open, weighted, and Cadillac counts keep themselves current as deals move.
Nothing to configure on day one. The TCV is computed from the deal type and contract length, so the forecast is real, not a column someone forgot to fill in.
Compose
The reply, drafted. You still hit send.
Rated opportunities get an AI-drafted reply. To and Cc populate from the deal, and a Bcc loops the response back to the same record, so the thread stays whole.
Recompose if it is not right. Your mail client sends it from your address. Blake drafts, it does not send for you.
Hi Marc, thanks for the detail on your volumes. Based on the ~4,000 pallets a week, here is how we would phase a rollout so you see value in the first month. Happy to walk your ops team through it Thursday?
Forms
A form on your site, a scored lead in your pipeline.
Drop an embeddable form on a landing page, Turnstile included. On submit it runs the same extract, enrich, and score pipeline as a forwarded email, then drops into the right tier.
Slack and Teams webhooks fire on every submission, so the team hears about a Cadillac the moment it lands.
Weekly digest
Monday morning, the week already read for you.
Every Monday Blake emails each workspace a plain-language recap: a one-line narrative, the live pipeline snapshot, and the Dealflow funnel so you see where value is sitting before the first standup.
It closes with a short "worth a look" list, the opps going quiet or aging past their tier. Every figure links straight back into Blake. Nothing to build, nothing to schedule.
Strong week. Three deals moved to Proposal and Northwind closed at €120k. Two Cadillacs are going quiet, though.
- €85kAtlas FreightProposal out 12 days, no reply
- €55kBayside GroupCadillac stuck 3 weeks in Discovery
What you get
Small surface, serious depth.
Pipeline that explains itself
Thirteen stages, probability-weighted forecast, owner filter, TCV computed from deal type and contract length. Nothing to configure on day one.
Compose email per opportunity
Rated opportunities get an AI-drafted reply. TO and CC populate from the deal, BCC routes the response back to the same record. Recompose if it isn't right. Your mail client sends, we don't.
Revenue, matched to companies
Connect Moneybird and Blake mirrors every invoice hourly, auto-matched to existing companies by email domain and name. PDFs viewable inline on any phone. One-click Add to Blake for the rest.
Forms that feed the same pipeline
Embeddable forms with Turnstile, extraction and scoring on submit, Slack and Teams webhooks.
Weekly digest, emailed Monday
A plain-language recap per workspace: narrative, live pipeline snapshot, Dealflow funnel, and the opps worth a look. Every figure links back into Blake.
Per-department ICP
Sales and Partnerships can chase the same company in parallel, each scored against their own ICP, on the same shared record.
Activity feed, attributed
Every change logged. Automated work attributed to Blake. Human work attributed to the person. Glengarry references kept to a whisper.
Approval queue for workspaces
Platform owners review each new workspace, so no random sign-up fills the database with test rows.
EU-hosted, tenant-isolated
Supabase in Frankfurt. Row-level security enforces workspace isolation on every query, with integration tests asserting zero leakage.
A note from the founder
I spent years telling salesmen what closing meant. Short version: read the lead, pick the Cadillacs, put the coffee down for everyone else.
Blake is what happens when you stop yelling and build the thing instead. A workspace you feed leads into and that tells you which ones to open today. Every tier comes with a reason. Every rep gets the same briefing I used to give from a briefcase.
One flat rate per workspace, every rep included, because seat math is how CRMs got greedy. If that sounds like the deal you want, ask for a workspace.
Blake · Founder & CEO, blakecloses
Always Be Closing
Ask for a workspace. If we think Blake will make your sales motion faster, we'll spin it up and send you the link.
FAQ
Questions we get, answered.
- How does Blake actually ingest leads?
- Three ways. Forward an email to your workspace address (blake@yourco.crm.blakecloses.com). Submit an embeddable form you can drop into a landing page. Or create an opportunity manually. All three paths run through the same extraction, enrichment, and scoring pipeline.
- What does Blake's scoring look at?
- Three inputs: your written ICP for the workspace (or department), the thread contents, and web research on the company (industry, size, stack, funding, notable context). Claude reads all three, picks a tier, and writes out the reasoning. You see the reasoning, not a 0-100 black box.
- Can I change the tiers?
- No. The four tiers are Cadillac, Steak knives, Coffee, and Cold. They're the opinion Blake holds about your pipeline. You rewrite the ICP when the scoring doesn't match your reality, not the tier names.
- Is Blake EU-hosted?
- Yes. Supabase Postgres in Frankfurt (eu-central-1). Every query is row-level-secured on workspace_id, and integration tests seed two workspaces and assert zero leakage on every endpoint.