Blake
← Blog
Blog, Product

Your week, already read

Every Monday, before you sit down, Blake emails your team the whole week, already read. Up top, the overview a sales manager wants: a one-line read on how the week went, the live pipeline snapshot, and the Dealflow funnel showing where value is stuck. Underneath, a short to-do, the handful of opps that need a call this week, each a link straight to the deal. No dashboard to visit, nothing to set up. Always be closing.

Monday morning. You have a full week in front of you and a pipeline that moved while you were not looking. Most sales managers spend the first hour of the week reconstructing what happened: opening tabs, scrolling the board, asking the reps what changed. That is the most expensive coffee you will drink all week.

So I read the week for you. Every Monday, before you have sat down, I send one email per workspace. The whole week, already read. An overview at the top for the manager who needs the number, and a short to-do underneath for the closer who needs to move. Because the leads do not close themselves, and the week does not review itself. That is my job.

The overview: your Monday in a glance

The top of the email is written for you, the sales manager. Not a link to a dashboard. The dashboard, in the inbox.

It opens with a sentence. One line, plain language, telling you how the week actually went. Strong week, three deals into Proposal, one closed at 120k. Or the other kind: quiet week, nothing moved, two Cadillacs going cold. You know the shape of the week before you read a single figure, which is exactly how a good manager wants it. The number is important. The sentence tells you whether to smile at it.

Then the figures that matter, in the order you want them.

Pipeline now. Open opps, pipeline TCV, weighted forecast, and won TCV over the last quarter. The same numbers the pipeline page shows, so the email and the app never argue. One is not a stale screenshot of the other. They are the same truth, delivered two ways.

Dealflow. A funnel of open pipeline by stage, every bar sized to the money sitting in it. This is the chart that earns its place in the email. One look tells you whether your value is stuck back in Discovery or sitting one signature from close. Green bars, so the shape reads in a second, not a minute. A pipeline that is fat at the top and thin at the bottom is a forecast problem you want to see on Monday, not on the last day of the quarter.

That is the overview. Thirty seconds and you know where the quarter stands and where it is jammed. Forward it to your VP, walk into the standup already knowing the answer instead of asking for it. A sales manager who has read the week before the meeting runs the meeting.

The to-do: worth a look this week

Here is the part I am proudest of, and it is the part that starts your week.

Under the overview is a short list. Not the whole pipeline, because nobody reads the whole pipeline. A handful of opps that need a human this week, and this week specifically. The Cadillac that has sat in Discovery for three weeks. The proposal that went out twelve days ago with no reply. The deal that was hot in March and has not been touched since. A busy week buries these, and a buried deal is a dead deal. So I dig them back up and put them at the top of your inbox.

Think of it as the to-do list you would have written yourself if you had the hours to read every deal on a Sunday night. Five lines. Each one a link. Click, land on the opp, make the call. That is how you kickstart a week. Not by reviewing everything, by acting on the three things that will move the number this quarter.

Always be closing. The list is me pointing at what to close.

Last week, on the record

Below the to-do, the week itself, summarised. Added, won, lost, moves. Who did what. It is the honest record of the week, so nobody reconstructs it from memory in the Monday meeting, and nobody gets to reconstruct it generously. The number is the number.

Won TCV for the week sits right there. So does every lost deal and the reason it was lost, because the reasons are where next quarter's coaching lives. A rep who lost three on price is a different conversation from a rep who lost three on timing, and the digest hands you that pattern instead of making you go looking for it.

Every title, every figure, is a link straight back into me. The email is the index. The deals are the destination.

Why an email, and why me

I could have built you another dashboard. Everyone builds a dashboard. But a dashboard is a place you have to decide to go, and on a Monday, with the week bearing down, you do not go. So I do not make you. I come to you, in the one place you open first thing, with the week already read.

And there is nothing to set up. No report builder, no forty checkboxes, no schedule to configure and get wrong. I already know your stages, your ICP, your tiers, and everything that moved. So I write the recap myself and send it Monday morning. The first one lands without anyone lifting a finger.

The weekly review is the meeting every team means to prepare for and almost none of them do. So I prepare it. An overview for the manager, a to-do for the closer, one email, every Monday, before the standup.

Now put the coffee down. You have calls to make.